Airofin Sportswear Brand
We had such a great time shooting for Airofin, such a great brand and quite a unique clothing line. Whether you’re preparing for a triathlon or an Ironman, you cant help but have noticed that this kit is worn by numerous top athletes. The Airofin Sportswear Brand has a real mark of quality and it was so important for us to re-enforce this quality in the film we put together for them. We had some great locations put together and shot over two days we really wanted the Airofin brand to shine.
Unique Visual Elements
One of the key factors in creating that desire for a product is highlighting certain visual elements. With the Airofin Sportswear Brand we really like the cooler tones used in the design and we emulated this throughout the film. With sportwear especially outdoor sportswear its also important to connect the brand to a suitable environment. With the brands association with triathlon events we opted to showcase these aspects in the video as well as cross training. Fortunately we had several great locations in and around Manchester to choose from so it was just a matter of getting the right weather for fresh but bright look.
Timescale for this production
As with all productions time is of the essence and we shot the two days over the course of three weeks. Our shooting schedule was subject to location, actors availability and weather dependent so we certain elements are beyond control. We did however deliver a short 30 second edit after only one day shooting which the client really loved and it also helped us to agree the look we would go for in the final edit. In conclusion it was a great project to be involved and we would love to continue to work with the sportwear sector so if you have any similar project please get in touch. We at Cedar House Productions would love to hear from you regardless of how big or small your project is, we also have a great deal of experience working with all industry sectors and regularly travel great distances.